What is the cottage?
This has been a difficult thing was clear. A thousand lips seem to have a thousand "cottage" and even some cottage and suffer for criticizing the "tile" of the people, they might even suffer brick Why no understand: You say the cottage is a fake, people said that this represents grass-roots culture, and you say cottage is a copy, they said this is an imitation of innovation. More complex.
But the complexity of things, it may look simple, no matter how he has been extended, the most simple "view" is in the Google search about the cottage, cottage to see what are the existence of specific forms. I tried it, Lian Fan a few pages of search results, find the "form in" listed as follows: cottage mobile phones, notebook cottage, cottage Spring Festival Evening, cottage version of the Sony VAIO, cottage LCD TV ... ...
There is a common law, is the current "cottage" will own the field with a "mainstream" corresponds to: cottage phone - genuine brand mobile phones; cottage Sony VAIO - genuine Sony VAIO; cottage Spring Festival Gala - CCTV Spring Festival Evening ... ... that "cottage" dependency "mainstream" and there was not excessive.
Interestingly, in a cottage website topic, the most eye-catching main article, illustrates this very question: "After work I went into a Chinese supermarket, an array of goods: baby Ha, rabbits, pulse robbery ... ... Ha, there are ugly Liquid food too! the home for the elderly want to buy bottles of melatonin, a closer look, turned white whole brain, but fortunately did not tell the whole brain white, bad things were scolded filial generations the. night Paoshang first bucket of instant noodles Kang Shuai Fu , Hong eating melon seeds Mercedes rule, I can open the cat color TV, 'Jay' is doing the ad: 'Ben happiness Avenue, to the 脳 脳 technical schools'! "
Most of the "cottage" are ultimately behind the simulation of the "mainstream", so if people say that the cottage is a grass-roots, is "decentralized," then on the contrary, that the mainstream of "matching" and "imitation" just not going to center, but to strengthen the center, the objective is changed a "green leaf" approach even behind the center; precisely reflect the marginalized groups to the center, to "mainstream" close to the strong demand.
I do not think China is more confident because of the cottage, but that is in the low-cost imitation of the mainstream even more confident.
Cottage is not a grass-roots - the roots let their roots grow into the best it wants to, He Bijiang seeking big tree. The real roots of contrary Guo Degang type of innovation, he said piece is not like season also like Jiang Kun. Roots is the best roots themselves, need not be "cottage"; best decentralized, that is, made their own center!
It can be said, the cottage culture and seriously confused with the grass-roots culture of innovation and not necessarily related simulation! Or businesses can not simulate innovation, just copy, in the present context where character cottage is still losing!
Although the "cottage" to an inferior position in the market, businesses have opened up a "countryside surrounding cities" of roads, a huge commercial value, but also to admit that cottage is toxic. Toxic things, the use of appropriate drugs can do, like Stephen Chow movie, opened up with gas Renduermai; but toxic, after all, toxicity, a slight slip is also dangerous.
For example, a violation of commercial law, promote the brand cottage culture way, it tends to brand imitation, it is tantamount to place himself in the shadow of trees leading brands, are businessmen taboo. China's business environment, had no shortage of commercial copy, we often see, instead of protecting intellectual property rights, but the name of anti-monopoly signs, resistance to patent or trademark protection.
"Cottage" of toxicity, including giving people more of an excuse to stand on "culture" a high degree of expansion of the gray areas of intellectual property.
If the cottage of the word of mouth is the early "earth wolf machine" by improving quality, while maintaining low cost, out of step by step to do. Then to various other cottage industry "spread" when, in addition to entertainment, the "new cottage," they face, and if they can not effectively reduce the toxicity of the cottage, then the "cottage" of the downtown is very fragile.
When, Google's "cottage" search results that can truly break away from the field with their "mainstream" of the matching and imitation, the cottage be considered as people admire the "true grass-roots" and "true innovation" again!
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